About Us

What we do is to make your wholesale import from Chinese manufacturers much easier and faster.

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About TonySourcing

Company: Yiwu LinSheng Trade firm

TonySourcing is a professional sourcing company based in Yiwu and Shantou, China — two of the largest global hubs for toy and gift manufacturing. With direct connections to over 5,000 reliable factories and access to 10 major wholesale markets, we provide international buyers with a seamless gateway to millions of high-quality, competitively priced products. Our focus covers four main categories: toys, promotional items, office supplies, and party goods. Whether you’re sourcing new products, developing custom designs, or exploring the Chinese market for the first time, we offer a trusted, efficient sourcing experience.

We work closely with a wide range of global clients, including importers, wholesalers, retail chains, online sellers (Amazon, Shopify, etc.), and private brands. Our one-stop sourcing service includes factory and market visits, product selection, price negotiation, order follow-up, quality inspection, packaging coordination, and international shipping. For buyers with limited time or no China office, we act as your dedicated local team — helping you source the right products, reduce costs, ensure quality, and meet deadlines with confidence.

What makes TonySourcing different is our deep product expertise, transparent workflow, and commitment to client success. Our development team constantly researches market trends and handpicks best-selling SKUs to build curated catalogs for easy selection. We support low MOQ orders, offer custom branding and packaging, and respond quickly to all client requests. Whether you’re building a new product line or scaling your sourcing volume, TonySourcing is here to help you grow — with speed, reliability, and local insight that makes a difference.

Our story

Tony Chen is the founder of TonySourcing.com, with over 10 years of hands-on experience in the toy industry and international trade. Since launching the company, Tony has successfully helped more than 200 buyers from over 40 countries source a wide variety of toys and gift products from China.

With deep expertise in Chinese manufacturing and global export logistics, Tony understands both the challenges and opportunities of sourcing from China. His mission is to make the sourcing process simpler, more transparent, and more reliable for international importers, wholesalers, and e-commerce brands.

Tony actively shares his knowledge and insights through the TonySourcing blog, where he regularly publishes sourcing guides, market reports, and product trend analysis to support global buyers.

In December 2019, TonySourcing was featured in the Wall Street Journal for its expertise in the Chinese toy supply chain.

In 2024, Tony was also interviewed by Das Erste (Germany’s Channel One-ard), highlighting how the company supports clients in sourcing from Chinese suppliers.

TonySourcing WSJ

Why Choose TonySourcing

BEFORE

Toy sales are going down

BEFORE TONYSOURCING
  • Buy from local wholesaler only, no competitive production
  • Buy from toy merchandiser (middle man), no competitive price
  • No idea how to buy toys imported from China
  • No support for how to spend on your business

AFTER

Easily grow your toy business!

AFTER TONYSOURCING
  • Choose from 5,000+ China toy suppliers with 100,000,000+ items
  • Save up to 60% in costs by sourcing directly from Chinese toy manufacturers
  • Handle everything through TonySourcing’s one-step service
  • Partner with the TonySourcing team for toy buying knowledge and support

WE DO MORE

One-to-One Follow-Up

To make communication as smooth as possible and avoid missing information, one account manager is assigned to one client.

Online Toys Sourcing

The first time you visit the Chinese toy market to check out the item you want, we’ll get your impression of the item and an idea of what you’re looking for. Then, when you order a second time, you won’t need to visit again. We’ll arrange the sourcing and send you the information.

Photographs

We’ll take photographs of each item you order so you can upload them directly to your website/online store.

Product News Updates

We stay up to date on the latest product news, including hot sale items, certification rules, toy events, and more.

Social Media Show

Toy content, photos, videos…You can easily check our daily updates on social media.

Customer Review

Suze From US

"I have been working with Tony and his employees for 4 years. I am really pleased with their good job every time I make an order. They always give me advice or a solution. I really trust them to manage my money since meeting them in Yiwu. They have always been clear and efficient. Thanks a lot, and we will continue doing good business for many years more.”

Maria From Spain

"Tony is very easy to communicate with. He is quick to respond, knowledgeable, and very efficient. Received our product in record time. Had samples made overnight for us to approve. Could not be happier with his performance. Highly recommend.”

Michael From Au

"We’ve got the container, and the goods are now in the new store. We are very satisfied with both the goods and your excellent service. The rings are selling well. I hope you are doing well. Greetings”

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