China Großhandel: Wo und wie kaufen

China is known as the “world’s factory,” offering wholesale buyers access to millions of products at competitive prices. Whether you’re an importer, retailer, or online seller, sourcing wholesale from China can help you lower costs, diversify product lines, and expand your business.

In this guide, we’ll cover everything you need to know about China wholesale websites, wholesale markets, top wholesalers, product categories, and how to verify suppliers before you place an order.

 

1. Best China Wholesale Websites

If you want to source products without traveling to China, wholesale websites are the fastest way to connect with suppliers. Some of the most popular platforms include:

• Alibaba – The largest B2B marketplace in the world, connecting millions of buyers with Chinese manufacturers and wholesalers across almost every industry.
  

  

• Globale Quellen – Known for stricter supplier verification and higher-quality vendors, making it a trusted platform for professional importers.
  
  
• In China hergestellt – A platform focused on industrial and manufacturing products, with strong emphasis on export certifications.
  
  
• DHgate – A user-friendly site that supports smaller orders, ideal for e-commerce sellers or startups testing new products.
  
  
• 1688.com – Alibaba’s domestic wholesale platform, mainly serving the Chinese market. Prices are often lower than Alibaba International, but you’ll need a sourcing agent to help with exports.
  
  

 Tipp: Always compare product prices, MOQ (minimum order quantity), and supplier ratings before making a decision.

 

2. China Wholesale Markets

China is home to some of the largest physical wholesale markets in the world. For buyers who want to inspect products in person and negotiate face-to-face, visiting these markets can be highly beneficial.

2.2 Guangzhou Wholesale Market

Guangzhou is one of the top destinations for wholesale sourcing in China. Major product categories include:

• Fashion and apparel (clothing, shoes, accessories)
  
  
• Bags, purses, and luggage
  
  
• Cosmetics and beauty products
  
  
• Textiles and fabrics
  

  

Most markets in Guangzhou operate under a bulk order + mid-to-low MOQ model, which means you can purchase in large quantities or negotiate for smaller runs. Many suppliers also accept custom orders with your own logo or packaging.

2.3 Yiwu Wholesale Market

Yiwu International Trade City is famously called the “world’s largest small commodity market.” With over 75.000 Stände, it covers nearly every product category, including:

• Schreibwaren und Bürobedarf
  
  
• Toys and gifts
  
  
• Jewelry and accessories
  
  
• Household items and kitchenware
  
  
• Holiday and party supplies
  

Yiwu’s business model focuses on variety, small order quantities, and fast delivery, making it ideal for small wholesalers, e-commerce sellers, and importers looking for mixed containers.

2.3 Foshan Furniture Market

• Standort: Foshan, Guangdong Province
• Produkte: Furniture and home décor.
• Business Model: Large showrooms and warehouses for international furniture sourcing. Buyers often place container-level orders.

3. Top 9 China Wholesalers

To help you navigate the sourcing landscape, here are 9 well-known wholesalers and platforms:

1. Alibaba – Global B2B leader with millions of verified suppliers.
   
2. Globale Quellen – Strong reputation in electronics and consumer goods.
   
3. In China hergestellt – Reliable for machinery, tools, and industrial products.
   
4. DHgate – Good for small orders and dropshipping.
   
5. Yiwu Wholesalers – Thousands of small commodity suppliers.
   
6. Guangzhou Apparel Wholesalers – Best for clothing and fashion accessories.
   
7. Shenzhen Electronics Wholesalers – Focused on gadgets, mobile accessories, and smart devices.
   
8. Dongguan Toy Wholesalers – Strong base for plush, plastic, and educational toys.
   

TonySourcing – A professional China sourcing agent that helps buyers find factories, negotiate, inspect goods, and arrange shipping.

4. How to Find China Wholesale Suppliers

There are several ways to source reliable suppliers in China:

• Online directories – Alibaba, Global Sources, and Made-in-China allow you to search suppliers by product, category, or certification.
  
• Offline markets – Visiting Yiwu, Guangzhou, or Shenzhen markets helps you see products firsthand.
  
• Sourcing agents – Companies like TonySourcing act as your local partner in China. They help identify suppliers, negotiate pricing, conduct quality inspections, and handle logistics.
  

Pro Tip: Start by contacting at least 5 suppliers, request samples, and compare quality, price, and service responsiveness before making your decision.

5. China Wholesale Products

China offers wholesale products across almost every category. Below are the most popular categories and sourcing hubs:

5.1 China Wholesale Apparel

• Hubs: Guangzhou, Hangzhou, Humen.
• Stärken: Fast fashion, competitive pricing, seasonal trends, flexible MOQs.
• Produkte: Dresses, t-shirts, jeans, suits, sportswear.

5.2 China Jewellery Wholesale

• Hubs: Yiwu (imitation jewelry), Shenzhen (fine jewelry).
• Produkte: Costume jewelry, silver jewelry, accessories.
• Vorteile: Huge variety, trend-focused designs, competitive pricing.

5.3 China Wholesale Clothing

• Produkte: School uniforms, corporate wear, workwear, bulk custom clothing.
• Märkte: Guangzhou Baima Clothing Market, Shishi (Fujian).
• Stärken: Large-scale textile production, fast turnaround.

5.4 China Wholesale Purses & Handbags

• Hub: Guangzhou Baiyun Leather Market.
• Produkte: Handbags, purses, wallets, luggage.
• Vorteile: Style variety, OEM customization, leather & PU material options.

5.5 China Furniture Wholesale

• Hub: Foshan.
• Produkte: Home furniture, office furniture, luxury furniture.
• Stärken: Container-level exports, modern and customizable designs.

5.6 China Wholesale Electronics

• Hub: Shenzhen (Huaqiangbei).
• Produkte: Smartphones, wearables, chargers, power banks, smart home devices.
• Stärken: Innovation hub, rapid prototyping, OEM/ODM capability.

5.7 Wholesale Toys from China

• Hubs: Chenghai (Shantou), Dongguan.
• Produkte: Lernspielzeug, plush toys, licensed character toys, electronic toys.
• Stärken: Global toy production base with compliance certifications.

5.8 China Promotional Items Wholesale

• Hubs: Yiwu, Ningbo.
• Produkte: Mugs, pens, keychains, tote bags, event giveaways.
• Stärken: Very low MOQs, fast production, logo printing customization.

5.9 China Home Decor & Lighting

• Hubs: Guzhen (Lighting Capital of China), Yiwu.
• Produkte: Chandeliers, LED lights, seasonal décor, home accents.
• Stärken: Cost-effective lighting production and huge export volume.

6. How to Buy on Alibaba (Alibaba China Wholesale)

Alibaba is the most popular starting point for wholesale buyers. Here’s how to buy safely:

1. Search for your target product.
   
2. Filter suppliers by “Verified” or “Trade Assurance.”
   
3. Request samples to check quality.
   
4. Negotiate pricing and minimum order quantities.
   
5. Sign a clear contract (product specs, delivery terms, quality standards).
   

Pay using Alibaba Trade Assurance for protection.

7. How Do I Buy Wholesale from China Suppliers?

The general process of wholesale purchasing looks like this:

1. Define your product requirements.
   
2. Research and shortlist suppliers.
   
3. Request and test samples.
   
4. Negotiate terms and sign a purchase contract.
   
5. Pay the deposit (usually 30%).
   
6. Factory produces and performs quality checks.
   
7. Pay the balance and arrange shipping.
   
8. Complete customs clearance and deliver to your warehouse.

8. How to Verify Wholesale Manufacturers in China

Before placing large orders, it’s critical to verify supplier credibility. Here’s how:

• Business licenses & certifications – Check for ISO, CE, FDA, or other industry standards.
  
• Fabrikaudits – Conduct on-site inspections or hire third-party auditors.
  
• Product samples – Evaluate consistency and quality.
  
• Customer reviews & trading history – Check their track record with past buyers.
  

Sourcing agent support – Companies like TonySourcing can provide factory audits, sample inspections, and shipment supervision.

Abschluss

China wholesale remains the backbone of global trade, offering affordable and high-quality products across every industry. Whether you’re sourcing from Alibaba, visiting wholesale markets in Guangzhou oder Yiwu, or working with a professional sourcing agent, success depends on choosing reliable suppliers, verifying product quality, and managing logistics effectively.By combining online platforms with on-the-ground expertise, and partnering with trusted companies like TonySourcing, importers and wholesalers can reduce risks, save costs, and build a profitable supply chain with China.