There are many toy wholesale markets in China, Yiwu Toys wholesale is the largest one. First, it has a variety toys. The market categorizes toys into four main groups: regular toys, inflatable toys, electric toys, and fabric plush toys. Within these, you’ll find wooden toys, building blocks, dolls, pretend play toys, novelty toys, and more. Second, it makes China’s largest toy transaction volume. According to Yiwu’s export customs data, Yiwu toy exports reached $23.48 billion in 2025. Third, it covers mostly toy manufacturers in China, with over 50,000 factories located across various cities nationwide.

The Yiwu Toys Market is located in the center of Yiwu City, Zhejiang Province, China (eastern China). It is about 300 km from the major China city of Shanghai. The Yiwu Wholesale Market consists of 6 buildings, with the Yiwu Toys Market located at the first floor of Building 1. It is commonly called the 1st floor of Yiwu Market District 1.

There are multiple ways to reach Yiwu Toys Market, with the most common ways. summarized below.

#1 Direct flights: Many major Chinese cities offer direct flights to Yiwu. You can take an international flight to Beijing, Guangzhou, or Hong Kong, then transfer to a direct flight to Yiwu. The airport is 20km from the market, taking about 20 minutes by taxi at a cost of around $7 USD.

#2 High-Speed Rail: High-speed rail connections to Yiwu Railway Station are available from nearly all major cities in China. The station is 12km from the market, taking about 15 minutes by taxi at a cost of around $6 USD.

#3 Business Car: This is the most popular transportation option for visitors to Yiwu. Fly into Hangzhou Airport or Shanghai Pudong Airport, then take a 5-seat business car directly to the Yiwu Wholesale Market. Shanghai Pudong Airport (PVG) is 300 km from the Yiwu Wholesale Market. A business car takes about 3.5 hours and costs around $120 USD. Hangzhou Airport is 120 km from the market, taking about 1.5 hours by business car for approximately $60 USD.

This is the most common concern for first-time buyers visiting Yiwu. The toy market hosts 2,000 suppliers, meaning 2,000 shops. If it’s your first visit to the Yiwu toy market, you’ll likely want to explore each one. These 2,000 shops are located within a 60,000-square-meter mall. Based on our records of over 100 client visits, we recommend allocating 2+ days for your stay.

Example:

Sam from the UK sourced 200 toy styles, each around 200pcs, taking 2 days.

Maria from Spain sourced 20 toy styles, each around 5000pcs, taking 4 days.

The time needed at Yiwu Toys Market depends on the number of toy styles you’re sourcing and the time required to decide which products to purchase. For first-time visitors, we recommend 2 days.

Among all suppliers, about 30% are toy manufacturing factories, meaning 70% are toy wholesalers. So, should you source from manufacturers or toy wholesalers? Our recommendation is to source from both. 

First, the toy products from manufacturers differ from those offered by wholesalers. Each wholesaler represents over 10 manufacturers, acting as a sales representative for these producers. Manufacturers’ prices are typically 5-10% lower than wholesalers’, but their minimum order quantities are 3-5 times higher. Therefore, if you’re a beginner, we recommend sourcing from wholesalers to access a wider variety of styles and smaller minimum orders. If you already have experience in the toy business, you can choose manufacturers. They can help you customize packaging and designs to build your own toy brand.

• Wooden toys range from $0.80 to $4.00 USD. For example, the Early Education Wooden Three-in-One Stick Game retails at $2.00 USD/unit.
• Electric toys range from $3 to 10 USD. For example, the Magnetic Rail Car (Junior 66pcs) has a wholesale price of $7 USD/unit.
• Plush toys range from $0.5 to 3 USD. For example, the Nights Horror Game has a wholesale price of $2 USD/unit.

Total 3 steps to order it

1. Inquire about price, packing quantity, and delivery time at suppliers’ stores within the toys market. Record all required information.

2. Have the supplier prepare a paper order for your confirmation. It should include: order quantity, your Yiwu delivery address, and their delivery time. The supplier will require a 30% deposit.

3. The supplier will deliver the goods to your designated Yiwu delivery warehouse. You may open the boxes for inspection.

4. After confirming the delivery is correct, pay the remaining balance.

(Of course, if you have a local buying agent, they will handle all of this for you.)

Different countries have varying certification requirements for toy imports. For example, European countries require an EN71 Test Report, the United States requires ASTM and CPC certification, while Middle Eastern countries require GCC certification. Additionally, some countries or regions may require their own country-specific testing certificates. You can confirm the required certificates with your local broker, as they need these documents to process import procedures.

Regarding suppliers in Yiwu’s toy market, only 20% of products have undergone EN71 testing initiated by the suppliers. If you place an order, they will typically provide you with a copy of the test report.

For clients requiring test certificates, as our agent experience suggests, we generally give two ideas:

1. Request the supplier to provide testing samples (typically 3 pieces per style/color). Ship these samples to a certified testing lab to issue the certificate. Testing costs around $300 USD per report and takes about one week.

2. Seek alternative suppliers offering similar products. Since many suppliers offer comparable designs, you may find certified suppliers to replace the original source.

If you only need to purchase samples from Yiwu Market for reference, you can pay suppliers directly in cash and take the samples with you. In this case, a buying agent is unnecessary.

If you are a wholesaler sourcing a wide variety of toy products, we recommend using a buying agent.

First, buying agents are highly familiar with the toy market, helping you avoid losses from ordering from untrustworthy suppliers. Second, suppliers deliver goods only to local warehouses in Yiwu, while a buying agent can arrange storage for you; Third, when receiving goods, a buying agent will open boxes to inspect items and ensure quality; Fourth: Suppliers only accept payment in Chinese currency, but a buying agent can convert your USD or EUR to RMB for payment, simplifying the transaction process.

There are many agents in Yiwu, normally charging 3-5% commission. Once you enter the market, you’ll see various advertisements.

Here are key considerations when choosing your Yiwu agent:

#1 Avoid low-commission models. For instance, agents offering 1-2% service charges may mark up products or compromise order quality to cover their profit margin. Calculate their total service charge based on your estimated order value—e.g., $5,000 * 1% = $50, which barely covers their workload. 

#2 Clarify exactly what services are included in the agent’s commission. Some Yiwu agents provide full-service support until shipment, while others only cover inspection and charge extra for paperwork.

#3 Test the agent’s expertise by asking specific toy-related questions. Examples include: how to customize logos on toy packaging, how to apply for toy certifications, and popular toy categories.

In summary, an honest, trustworthy, professional agent with toy industry experience is a good Yiwu Toys agent.

All Chinese goods shipped globally use three ways: courier, air freight, and sea freight. Courier has high shipping costs but arrives quickly (e.g., 5-7 days); air freight is relatively cheaper with delivery times around 15 days; sea freight is the most economical but takes longer, typically 30-45 days.

For toy shipments, which are typically bulky, most buyers choose ocean freight to minimize per-unit shipping costs to the destination port.

Ocean freight export, including these steps:

1. Goods are transported from Yiwu to a Chinese port (e.g., Ningbo Port), incurring transportation and customs declaration fees.

2. Goods are shipped from the Chinese port to your country’s port, incurring ocean freight charges.

3. Clearance processing at your country’s port and transportation to your warehouse, involving customs clearance fees, import duties, and domestic freight charges.