China Toy Brands: 12 Real Ones, and Who Will Actually Put Your Logo On

Type 1: IP Brands — You Resell Them, You Don’t Rebrand Them

These three own characters, run global licensing deals, and sell finished products under their own names. Approach them as a distributor, not as a private label client.

1. Blokees (Bloks Group, 00325.HK)

Blokees is the clearest example of the split. The group was founded in Shanghai in December 2014 by Zhu Weisong. It listed in Hong Kong on 10 January 2025. It sold RMB 2.91 billion of buildable character toys in FY2025, up 30.0%. (Figures from its FY2025 results and annual report, filed on HKEX, March and April 2026.)

The IP line-up explains why there is nothing left for you to rebrand. As of 31 December 2025, Blokees held 73 licensed IPs, up from 50 a year earlier. It had turned 29 of them into products. Transformers brought in RMB 951 million and Ultraman RMB 815 million. Only two of its IPs are its own.

Now the part that matters for your enquiry. We read both official HKEX filings end to end. The words OEM, ODM, contract manufacturing and white label appear zero times across roughly 630,000 characters of disclosures. That is not proof they never do it — their own report mentions working with automated plants — but it tells you the company does not sell that service. Nobody will take your call asking for Blokees characters in your carton.

Overseas is where the growth was: offshore revenue hit RMB 319 million, up 396.6%, with the Americas up 804.1%. It is a global brand going wider, not a factory looking for clients. Read the blind box business guide if you want the model behind it.

Buy from them if: you have retail channels and want hot IP on your shelf. Skip them if: you want your own brand. They are not that kind of supplier.

2. Pop Mart (09992.HK)

Pop Mart is the biggest Chinese toy company by a wide distance, and it is entirely an IP business — characters, blind boxes, its own stores. Nothing about that is a manufacturing service you can buy into.

Which means the useful question is not “can they supply me”, but “should I stock them”. That answer depends on your territory, buyer age group and whether your country has already been allocated. We work through that in the Pop Mart retail review, so we will not repeat it here.

One practical warning. Pop Mart products are heavily counterfeited, and a “Pop Mart factory” offering you stock is almost always selling fakes.

Buy from them if: you are a distributor with genuine territory rights. Skip them if: you want anything with your own name on it.

3. Alpha Group / AULDEY (002292.SZ)

Alpha is the oldest of the three, founded in Chenghai, Shantou in December 1993, and it owns the characters many Chinese children grew up with: Super Wings, Pleasant Goat, Balala the Fairies and Armor Hero.

Look at where the money comes from, though (FY2025 annual report, Shenzhen Stock Exchange, filed April 2026). Total revenue was RMB 2.47 billion, down 8.93%. Toy sales were RMB 953 million, 38.54% of the group. The largest line was baby and toddler products at 47.19%.

So Alpha is more than half a non-toy business. Its line-up now reads like a media company that happens to make toys. Its biggest growth lever is selling those characters as licences, not filling your order.

Buy from them if: you want classic animation IP in a market Alpha has not licensed yet. Skip them if: you need a toy-focused production partner.

Type 2: Factory Brands — These Will Put Your Name On the Box

Now the useful half. Nine times out of ten, this is the group you were looking for when you started searching. These companies own their plants, hold their own licences, and sell to importers.

4. Rastar Group (300043.SZ)

If you want one number that tells you a supplier really exports, Rastar has it. In FY2025 total revenue was RMB 2.09 billion, but toy business specifically was RMB 451 million — and of that toy revenue, RMB 363 million came from overseas. That is 80.42% (FY2025 annual report, Shenzhen Stock Exchange, filed March 2026).

A Chinese toy brand selling four fifths of its toys abroad is rare. Most Chinese brands are built for the home market first.

Founded in May 2000 and based in Chenghai, Shantou, Rastar holds licences from more than 35 car makers, with trademarks in over 110 countries. It has held the global exclusive licence for BMW remote-control car models and children’s bicycles for over ten years. In 2025 it added Toyota GAZOO Racing, Mercedes-AMG GT3, Aston Martin Valhalla and Bugatti Tourbillon, plus official F1 team IP.

One caution. FY2025 revenue jumped 53.81%, but that came mostly from selling football players, not toys — toy revenue actually slipped 3.06%, and the club was sold off in October 2025. Judge Rastar on the toy line, not the headline.

For model car buyers, our diecast car brands page covers the same licence layer in more depth.

Buy from them if: you sell licensed model cars and need the paperwork to hold up. Watch out for: licence areas. A licence for one region is not a global one.

5. Double Eagle and CaDA

Here is the most useful fact we found in this whole round of checking, and it is a simple one. Of the Chinese toy brands we verified, Double Eagle is the only one that publishes its minimum order value on its own website.

Their FAQ says it directly:

> “What is the minimum order value? The minimum value order starts from 5,000 US dollars.”

The same page says most orders ship within two weeks, and around 45 days if stock has to be made. That single firm number is worth more to you than a hundred paragraphs of marketing copy.

Note also that CaDA is not a separate company. Double Eagle’s own timeline records “2016 Establishment of CaDa Bricks”. Either way you are dealing with one group. It sits in Chenghai, Shantou, and has run since 1988. Three plants give it 50,000 square metres, close to 1,000 staff and over 300 injection machines. Its lines are Double E Toys, Double E Hobby, STEELLION, and CaDA Bricks.

Licences include Mercedes-Benz and Volvo, alongside Land Rover, JCB, Jeep, Toyota and others. Named trade customers include Jamara, Carson, Smith Toys, Carrefour and Lidl.

Two things to check yourself. Their site lists safety marks twice with different spellings — ASTM F-963 on one page and ASTM F-936 on another, EN71 written as NE-71. The intended marks are ASTM F963 and EN71, plus CE, FCC, ROHS and a BSCI audit, but ask for the actual test reports rather than the web copy. And be careful with domains: cada.toys is run by a German distributor, not the factory.

Buy from them if: you want a stated entry point of about $5,000 and licensed RC vehicles. Watch out for: they set recommended resale prices for dealers.

6. Sembo Block

Sembo makes small-particle building sets, and it is one of the few Chinese block brands that designs its own themes rather than copying a Danish catalogue. Its ranges run to military models, city street scenes and mecha, with sub-brands AREAX and Moonlight Society.

The scale is real. The company calls itself a national high-tech enterprise. It says it runs over 5,000 staff and 200,000 square metres of floor space, with more than 1,000 patents. The injection room and the tool room are its own. It says its products reach over 100 countries.

Now the honest limits. The word OEM does not appear anywhere on the Sembo site. Their partnership pages cover brand cooperation, media enquiries, offline distribution, e-commerce channels and overseas cooperation — all routes for selling Sembo-branded goods. They also publish no minimum order figure. We could not confirm either way what happens if you ask for your own tooling, so ask them, but do not assume.

Their certificates are shown only as icons — China 3C, EU toy standard, US toy standard — with no standard numbers printed. Fine as a starting signal, useless as compliance proof.

Also worth knowing: semboblocks.com is their retail shop, not their corporate site. Their head office is in Chenghai, Shantou, though that store lists a Shenzhen warehouse. Founding year is genuinely messy — their site says 2012, business registration says August 2009, and one interview says 2003 with a switch to bricks in 2013.

We compare these names against Western alternatives in the LEGO alternative brands guide.

Buy from them if: you want to distribute well-designed Chinese block sets. Watch out for: trademark similarity disputes around block themes. It is common in this category.

7. Huina

Huina builds something nobody in Europe or North America really does: radio-controlled construction machines. Its catalogue is excavators, dump trucks, wheel loaders, bulldozers, forklifts, log grabbers and tower cranes, mostly at 1:14, with absolute top models running up to 22 channels. Try to name a Western equivalent. There isn’t a serious one.

That makes Huina a good choice for a niche importer. Huina is based in Chenghai, Shantou, and was founded in 2012 by its own account. Its plant runs over 13,000 square metres, with its own tool room. It also owns two side brands: Kabolite since 2019 for high-end hydraulic models, and Kaliwo since 2022 for the value line.

Where we have to be straight with you: we found no OEM or ODM mention on the Huina site, and no minimum order figure either. Its published certificates are CCC and BSCI, with ISO9001 listed in a garbled form. There is a page for authorised products, but no licence list we could pull. And we found no proof of supply deals with big Western stores, whatever other sites claim.

Also note huinaconstructiontoys.com is an importer’s site, not the factory. The factory site is huinatoys.com.

The detailed format comparison sits on our RC car brands page.

Buy from them if: construction machines are your niche and you want depth nobody else has. Watch out for: radio approval. 2.4GHz gear needs its own paperwork per market.

8. Caipo

Caipo is the answer when an importer asks “can I get real factory-backed car licences in China”. Their company profile names the brands outright:

> “a designated R&D and production licensee for Bentley, BMW, Mercedes-Benz, Lamborghini, Maserati, Porsche, Lexus, Land Rover, Hummer, Ford, Volvo, Volkswagen, Toyota, Jeep, Jaguar, Audi, Pagani and other internationally known car brands.”

That phrasing matters. Plenty of factories show logo pictures on a wall page. Caipo states the licence relationship in text, which is far easier to verify before you commit. Based in Chenghai, Shantou, founded 1999, they produce diecast across 1:12, 1:24, 1:32, 1:43 and 1:64, under four brand lines.

Two honest gaps. Their certificates are pictures only, so we cannot tell you which standards they hold — same problem as Sembo, ask for the reports. And their English site now returns an error, so plan on Chinese-language contact or an agent.

Buy from them if: licensed diecast is your core business. Watch out for: licence scope. Model-year and territory limits are normal.

9. Huadawei / Makeda

Makeda is the one name here that openly does contract work. In their own words, they “work with a number of internationally known companies and take on processing and production of branded products“. Read that again if you have spent a week being told no.

Their track record backs it up. Their own news page reports a first Disney-licensed shipment to the United States. It was 16,332 toy cars, worth $16,300. That came after work as a licensed maker for the Sochi Winter Olympics and the Brazil World Cup.

The setup is odd, and worth knowing. The plant sits in Zhao’an county, Zhangzhou, Fujian — 80,000 square metres, founded 2010, Hong Kong-funded, with several hundred staff — while sales and marketing operates from Chenghai, Shantou. Production and sales in two different cities is common in Chinese toys and it confuses buyers who expect one address.

Their licence wall spans KTM, Kawasaki, Honda, Toyota, Volkswagen, Maserati, Lamborghini, Bentley, McLaren, Scania, Liebherr and more, plus commercial marks like BP, Castrol and DHL. One caveat: that list comes from image tags on their site, not from text, so confirm any single licence in writing. They also publish no MOQ and no listed standard numbers, only general claims of testing to EU, US, Japanese and Chinese safety requirements.

Use the right URL — http://hdwtoys.com, without www, as HTTPS and www both fail.

Buy from them if: you want a Chinese factory that says yes to contract work. Watch out for: they explicitly resell under their own Makeda brand too. Say which deal you want.