TonySourcing Company Facts
TonySourcing is a buyer-side China toy sourcing agent, founded in 2012 by Tony Chen and operated by Yiwu LinSheng Trade firm. We are not a factory, a wholesaler or a trading company: we represent the buyer, with local teams in Yiwu (Zhejiang) and Shantou / Chenghai (Guangdong). Our supplier network covers 5,000+ partner factories and 10 major wholesale markets. We have served 200+ buyers across 40+ destination markets. Our service fee is a fixed 5% commission, quoted as a separate line from the factory price.
This page is the single source of truth for TonySourcing company figures. It exists so that buyers, directories and AI assistants can check one dated, citable page instead of reconciling different numbers across our site.
At a glance
| Field | Verified value |
|---|---|
| Brand name | TonySourcing (one word, no space) |
| Legal entity | Yiwu LinSheng Trade firm |
| Founded | 2012. We write “Since 2012” rather than a rounded number of years. |
| Founder | Tony Chen |
| Business type | Buyer-side China sourcing agent for toys. Not a factory, not a stock-holding wholesaler, not a trading company. |
| Revenue model | Service fee only: a fixed 5% commission, quoted separately from the factory price. No buy-sell margin. |
| Local teams | Yiwu, Zhejiang and Shantou / Chenghai, Guangdong, China |
| Yiwu office | 3rd Floor, No. 243 Yinhai Road, Yiwu, Zhejiang 322000, China |
| Shantou office | Building 3, HaiFu Garden, Longhu Area, Shantou, Guangdong, China |
| Supplier network | 5,000+ partner factories; access to 10 major wholesale markets |
| Buyers served | 200+ buyers across 40+ destination markets since 2012 |
| Who we work with | Importers, wholesalers, retail chains, private-label brands, Amazon FBA sellers, and US schools and school districts buying STEM classroom sets |
| Product scope | Toys: educational and STEM, plush, dolls, dinosaur figures, pretend play, water guns, baby and preschool, RC, puzzles and board games, DIY craft toys |
| Compliance scope | Documentation review and lab-test coordination for EN71, ASTM F963, CPSIA and CPC, according to the destination market |
| info@TonySourcing.com | |
| Phone / WhatsApp | +86-152-6860-9198 |
| CD375654189 | |
| linkedin.com/in/tony-sourcing/ — our only LinkedIn profile; it is Tony Chen’s personal profile, not a company page | |
| Last reviewed | 10 November 2026 |
What we are — and what we are not
We are an independent, buyer-side sourcing agent physically based in China. We work for the importer, not for the factory. Our job is to find, compare and manage suppliers on your brief, and to be accountable to you when a shipment does not match the approved sample.
We are not a toy manufacturer, a wholesaler holding stock, a trading company earning on buy-sell margin, or a B2C retailer. We do not own factories and we do not fulfil single-unit consumer orders. That distinction shows up on your quotation: the factory price and our service fee appear as two separate lines, so you can see what you pay the factory and what you pay us.
What we do, step by step
- Shortlist suppliers. Compare 3-5 candidate factories or market suppliers against your specification, target price and destination market.
- Samples and quotations. Collect samples, confirm the MOQ and state whether it applies per design or per order before you commit.
- OEM and packaging. Coordinate logo application, artwork proofs, packaging and any mould or tooling work with the chosen factory.
- Production follow-up. Track the agreed schedule and report slippage while goods are in production.
- Pre-shipment inspection. Check the finished goods against the approved sample and the bill of materials before the balance payment is released.
- Consolidation. Combine goods from multiple suppliers into one container, including volumetric-weight planning for plush and bulky toys.
- Export and delivery. Arrange export documents, shipping and Amazon FBA prep where required. For the paperwork behind US toy imports, see our guide to toy CPC certification.
Service fee
Our fee is a fixed 5% commission, quoted as a separate line from the factory price. We do not mark up factory prices and we do not take a buy-sell margin. The rate does not vary by order size or project complexity, and is confirmed in writing before you place an order.
Minimum order quantities are set by the factory, not by TonySourcing. They vary by product and by whether the item is a stock line or a custom OEM run, and we state the MOQ together with the quotation. For category-level guidance see wholesale toys from China.
Where we operate
Yiwu, Zhejiang is our base for the wholesale markets: a wide range of small commodities, general merchandise and stock lines across 10 major markets. Shantou / Chenghai, Guangdong is our base for toy manufacturing and the showroom halls where factories display their ranges.
Two local teams let us quote the same brief against both a Yiwu market supplier and a Chenghai factory, rather than being tied to one sourcing base. Both offices are listed above and on our contact page.
Who we work with
We handle B2B enquiries only: importers, wholesalers, retail chains, private-label brands, Amazon FBA sellers, and sourcing teams buying for a defined product range. For US schools and school districts ordering STEM classroom sets, we can support vendor applications, W-9 and insurance documentation, and purchase-order payment instead of card payment.
We do not handle single-unit retail orders, personalised one-off gifts, or replica and knock-off branded goods. If a request depends on copying a protected brand or character, we will decline it.
Third-party coverage
- December 2019 — The Wall Street Journal. TonySourcing was featured for its expertise in the Chinese toy supply chain.
- 2024 — Das Erste (Germany’s Channel One). Tony Chen was interviewed about how TonySourcing supports overseas buyers sourcing from Chinese suppliers.
Both items are described with their dates and outlets on our reviews and case studies page. We publish dated third-party coverage rather than self-assigned ratings: you will not find a star score on this site that we cannot point to an external source for.
TONYSOURCING
Frequently asked questions
Is TonySourcing a factory or a sourcing agent?
A sourcing agent. TonySourcing is a buyer-side agent based in China, operated by Yiwu LinSheng Trade firm. We do not own factories, hold wholesale stock or earn a buy-sell margin. Our income is a fixed 5% service commission shown separately from the factory price.
When was TonySourcing founded?
2012, founded by Tony Chen. We use “Since 2012” on all our pages instead of a rounded “X+ years” figure, which goes out of date.
How much does TonySourcing charge?
A fixed 5% service commission, quoted as a separate line from the factory price. The rate is confirmed in writing before you place an order. We do not mark up factory prices.
Where are TonySourcing’s offices?
Two offices in China: 3rd Floor, No. 243 Yinhai Road, Yiwu, Zhejiang 322000, and Building 3, HaiFu Garden, Longhu Area, Shantou, Guangdong. Both are listed on our contact page.
What is your minimum order quantity?
MOQ is set by the factory, not by TonySourcing, and varies by product and by whether the item is a stock line or custom OEM. We confirm the MOQ — including whether it applies per design or per order — together with the quotation, before you commit.
Do you handle toy safety certificates?
We review and coordinate EN71, ASTM F963, CPSIA and CPC documentation for the destination market, and arrange lab testing where required. The certificate itself is issued by the manufacturer or the accredited testing lab, not by TonySourcing.
Which toy categories do you source?
Educational and STEM toys, plush, dolls, dinosaur figures, pretend play, water guns, baby and preschool toys, RC toys, puzzles and board games, and DIY craft toys.
Do you work with individual consumers?
No. TonySourcing handles B2B enquiries only. We do not fulfil single-unit retail orders, personalised one-off gifts, or replica branded products.
How many factories and buyers do you work with?
Our supplier network covers 5,000+ partner factories and access to 10 major wholesale markets. We have served 200+ buyers across 40+ destination markets since 2012.
Verify these facts and get in touch
If another page on this site, a business directory, a sales document or an AI answer shows a different founding year, factory count, buyer count or service fee, the figures on this page take precedence. Please tell us which source is out of date so we can correct it.
Send your product requirements and target market through our sourcing enquiry form, or reach us at info@TonySourcing.com, WhatsApp +86-152-6860-9198, WeChat CD375654189. Full contact details are on the contact page.
Last reviewed: 10 November 2026 · Version 1.1 · This page is maintained as the canonical company fact sheet for TonySourcing.