Guide ultime des 8 meilleurs marchés de jouets en gros en Chine
If you are looking to wholesale toys from China, choosing the right sourcing location is one of the first decisions you need to make.
China has many toy wholesale markets, supplier centers and manufacturing clusters, but they do not serve the same type of buyer.
Some places are better for buyers who need many different products and smaller quantities. Others are stronger for factory-direct sourcing, OEM/ODM development, custom packaging or new product development.
For example:
- Yiwu is ideal for buyers who want mixed toy categories and lower order quantities.
- Shantou / Chenghai is stronger for professional toy sourcing, OEM/ODM and new toy development.
- Yangzhou specializes in plush toys.
- Yunhe is one of China’s important wooden toy manufacturing clusters.
- Guangzhou is useful for buyers combining toy sourcing with a Canton Fair trip or other product categories.
The right place depends on your product category, MOQ, customization level, target market and sourcing model.
In this guide, we compare 8 major locations for buyers who want to wholesale toys in China, work with Chinese toy suppliers, or source directly from specialized toy manufacturers in China.
China Toy Sourcing Locations at a Glance
#1 Marché de gros de jouets de Yiwu
Best for Mixed Toys, Smaller Orders and New Importers
Yiwu is one of the best-known places for buyers looking to wholesale toys from China, especially when the order includes many different SKUs.
The main toy section is located in Yiwu International Trade City District 1, where buyers can compare a wide range of products and suppliers in one area.
Typical categories include:
- Jouets éducatifs
- Electronic toys
- Jouets radiocommandés
- Dolls
- Plush toys
- Fidget toys
- Novelty toys
- Inflatable toys
- Outdoor toys
- Pretend-play toys
- Seasonal toys
- Party toys
- Promotional toys
For many new importers, Yiwu is one of the easiest places to start because it gives access to many different Chinese toy suppliers without requiring visits to multiple factories across different cities.
Why Buyers Choose Yiwu
The main advantage is variety and flexibility.
A buyer may need:
- 20 cartons of educational toys
- 10 cartons of dolls
- 15 cartons of fidget toys
- 10 cartons of outdoor toys
- 20 cartons of party products
If you try to buy each category directly from a separate factory, MOQ can become a problem.
Yiwu is often better for this type of mixed order because many wholesalers and trading suppliers can accept smaller quantities per SKU.
This makes Yiwu especially suitable for:
- Wholesalers
- Distributors
- First-time importers
- Variety stores
- Online sellers
- Buyers building mixed containers
What About MOQ?
For stock products, some suppliers may accept relatively small orders, sometimes by carton.
However, MOQ varies by:
- Product
- Supplier
- Stock availability
- Packaging
- Couleur
- Logo
- Customization
Once you request custom packaging or private label, MOQ usually increases.
Do not assume every Yiwu supplier offers low MOQ on every item.
Is the Supplier a Factory?
Not always.
Yiwu suppliers may be:
- Factory-owned booths
- Trading companies
- Wholesalers
- Regional distributors
- Supplier representatives
This is important for buyers searching for manufacturer toys China or direct factory pricing.
If your order is mixed and low-volume, a trading supplier may actually be more practical.
If your order is large or highly customized, working directly with a specialized manufacturer may be better.
When Should You Choose Yiwu?
Choose Yiwu if:
- You need many toy categories
- You want relatively small quantities per SKU
- You are building a mixed shipment
- You want to compare many products quickly
- You are new to importing toys
- You also buy stationery, gifts, party products or promotional products
When Yiwu May Not Be the Best Choice
Yiwu may not be ideal if:
- You need deep OEM/ODM development
- You want new molds
- You need a large volume of one category
- You want direct access to specialized toy factories
For those cases, Shantou may be a better option.
Planning to visit Yiwu? See our complete Yiwu Toys Market Guide.
Vous avez besoin d'un guide et d'un service d'achat pour les agents de Yiwu Toys ?
#2 Shantou / Chenghai Toy Manufacturing Cluster
Best for Professional Toy Importers, Brands and OEM Projects
Shantou, especially Chenghai District, is one of the most important locations for professional toy sourcing in China.
Unlike Yiwu, Shantou is not simply one wholesale market.
It is a specialized toy manufacturing cluster with:
- Toy factories
- Mold makers
- Plastic injection suppliers
- Electronics suppliers
- Printing companies
- Packaging companies
- Design companies
- Testing services
- Toy showrooms
For buyers who want direct access to China toy manufacturers, this kind of manufacturing cluster is extremely valuable.
What Toys Is Shantou Strong In?
Shantou is particularly strong in:
- RC cars
- Electronic toys
- Jouets éducatifs
- STEM toys
- Pretend-play toys
- Plastic toys
- Baby toys
- Outdoor toys
- Bubble toys
- Vehicle toys
- Dinosaur toys
- Dolls
- Building blocks
- Private-label toys
- OEM toys
Shantou is also one of the best places to discover new toys from China, because local showrooms continuously display newly launched products from many manufacturers.
For buyers looking for new China toys, this is one of the strongest sourcing advantages.
Why Choose Shantou Instead of Yiwu?
The main difference is supply-chain depth.
Yiwu is stronger for:
Variety + smaller orders + mixed products.
Shantou is stronger for:
Toy specialization + factory access + OEM/ODM + new product development.
For example, if you want to develop:
- A private-label RC toy range
- A custom educational toy
- A new plastic toy
- Custom retail packaging
- A multi-SKU branded toy program
Shantou usually provides more suitable suppliers and technical capabilities.
When Should You Choose Shantou?
Choose Shantou if:
- Toys are a major part of your business
- You need OEM/ODM
- You need factory-direct sourcing
- You want new toy products
- You have medium or large order quantities
- You need stronger toy compliance support
- You want to compare specialized toy manufacturers
When Shantou May Not Be the Best Choice
Shantou may be less convenient if you only need a few cartons each of many unrelated products.
In that situation, Yiwu is usually easier.
Want to source toys in Shantou? See our Shantou Toys Agent & Showroom Guide.
#3 Lingyi Yongxing Marché des jouets en Chine
Linyi, in Shandong Province, is a large wholesale distribution center serving northern and domestic markets.
Toy buyers can find products such as:
- Plastic toys
- Children’s ride-on products
- Electronic toys
- Inflatable toys
- Plush toys
- Seasonal toys
- General low-cost products
Compared with Shantou, Linyi is more focused on stock products and distribution.
It can be useful for buyers whose main priority is price rather than deep customization.
Who Should Consider Linyi?
Linyi is better suited for:
- Budget wholesalers
- Price-sensitive importers
- Buyers serving emerging markets
- Buyers looking for ready products
For buyers requiring stronger export documentation, OEM/ODM or international compliance support, Yiwu and Shantou are often easier starting points.
Comparativement au marché des jouets de Yiwu, la valeur annuelle du marché des jouets de Lingyi (ventes en Chine continentale incluses) est de : plus haut que le marché du jouet de Yiwu. L'avantage est que le marché est plus vaste, ce qui signifie un plus grand nombre de fournisseurs. Plus important encore, les produits sont proposés à une quantité minimale de commande d'un carton, car les fournisseurs sont toujours disponibles. plein de stock.
#4 Yangzhou Plush Toy Manufacturing Cluster
Best for Custom Plush and Stuffed Toys
Yangzhou is one of China’s major plush toy manufacturing clusters.
It is particularly relevant for buyers sourcing:
- Stuffed animals
- Character plush
- Mascot plush
- Promotional plush
- Plush dolls
- Soft cushions
- Custom plush products
For serious plush projects, working with specialized manufacturers can provide better control over materials, sewing, embroidery and shaping.
Why Source Plush Toys from Yangzhou?
Custom plush involves many details:
- Fabric
- Stuffing
- Broderie
- Printing
- Sewing
- Shape development
- Accessories
- Safety requirements
- Packaging
This is why specialized plush manufacturers are often more suitable than general toy suppliers.
Who Should Source from Yangzhou?
Yangzhou is particularly suitable for:
- Plush brands
- IP owners
- Promotional companies
- Retail chains
- Gift companies
- Museums
- Custom mascot projects
For small quantities of standard products, Yiwu may still be more convenient.
For custom product development, Yangzhou becomes more attractive.
Marché de gros de jouets en peluche #5 Baigou
Best for Price-Sensitive Plush Buyers
Baigou is another sourcing location associated with plush and stuffed products.
It is generally more relevant to buyers focused on:
- Prix compétitifs
- Existing designs
- Wholesale products
- Budget markets
- Simple customization
If your main priority is low cost, Baigou may be worth comparing.
If your project requires:
- Custom shape development
- Detailed embroidery
- Strict quality requirements
- Licensed characters
- Premium materials
supplier capability becomes more important than price alone.
Marché des jouets en bois de Yunhe #6
Best for Wooden and Educational Toys
Yunhe County in Zhejiang Province is one of China’s important wooden toy manufacturing clusters.
It is known for products such as:
- Wooden building blocks
- Wooden puzzles
- Montessori-style toys
- Pretend-play toys
- Wooden vehicles
- Learning toys
- Jouets éducatifs
- STEM products
For buyers sourcing wooden toys in volume, Yunhe provides access to more specialized manufacturers than a general wholesale market.
Why Is Yunhe Different?
Wooden toy production involves processes such as:
- Timber selection
- Cutting
- Sanding
- Painting
- Printing
- Assembly
- Moisture control
- Surface finishing
For international buyers, quality and compliance are especially important.
Attention should be paid to:
- Paint safety
- Small parts
- Sharp edges
- Mechanical safety
- Material requirements
- Packaging
- Testing requirements
Who Should Source from Yunhe?
Yunhe is relevant for:
- Wooden toy importers
- Montessori brands
- Educational toy companies
- Preschool suppliers
- Schools
- Private-label brands
If wooden toys are only a small part of a mixed order, Yiwu may still be easier.
If wooden toys are your core category, working closer to the manufacturing cluster usually makes more sense.
Marché de gros de jouets de Zhengzhou #7
Best for General and Regional Wholesale Products
Zhengzhou is a major logistics and distribution center in central China.
Its wholesale markets include general toy categories such as:
- Plastic toys
- Seasonal toys
- Gift items
- Low-cost toys
- General children’s products
For most international toy buyers, Zhengzhou is not usually the first sourcing city to visit.
It may still be relevant if:
- You focus on budget products
- You sell into regional wholesale channels
- You want to compare domestic-market products
For international buyers sourcing at scale, Yiwu and Shantou usually deserve priority.
#8 Marché de gros de jouets de Guangzhou
Best for Buyers Combining Toy Sourcing with Guangzhou or the Canton Fair
Guangzhou is an important trading and logistics hub in southern China.
It is useful for buyers who:
- Visit the Canton Fair
- Source multiple categories
- Want ready-made products
- Work with trading companies
- Source around Guangzhou and Shenzhen
Unlike Chenghai, Guangzhou is not primarily a toy manufacturing cluster.
Its strength is trading, distribution and convenient access to Guangdong’s wider supply chain.
Guangzhou vs Shantou
If your main objective is professional toy sourcing, Shantou is usually the stronger option.
If you are already in Guangzhou for:
- Canton Fair
- Other product sourcing
- Supplier meetings
- Logistics arrangements
then adding toy sourcing in Guangzhou can make sense.
Wholesale Market vs Manufacturing Cluster
Many articles use the phrase “toy wholesale market” for every sourcing location, but this is not always accurate.
There are two different sourcing models.
Wholesale Market
Examples:
- Yiwu
- Linyi
Main advantage:
Many products + many suppliers + stock availability + lower MOQ.
Best for buyers who need variety.
Manufacturing Cluster
Examples:
- Shantou / Chenghai
- Yangzhou
- Yunhe
Main advantage:
Specialized factories + deeper supply chain + OEM/ODM + product development.
Best for brands, distributors and serious importers.
Neither model is automatically better.
The correct choice depends on your order.
FAQ: Wholesale Toys from China
Where is the best place to wholesale toys from China?
There is no single best place for every buyer. Yiwu is better for mixed categories and lower quantities, while Shantou is stronger for factory access, OEM/ODM and professional toy sourcing.
Where can I find Chinese toy suppliers?
You can find Chinese toy suppliers in wholesale markets such as Yiwu, and in specialized manufacturing clusters such as Shantou, Yangzhou and Yunhe.
How do I find toy manufacturers in China?
For factory-direct sourcing, focus on specialized manufacturing clusters. Shantou is strong for plastic, electronic and RC toys, Yangzhou for plush, and Yunhe for wooden toys.
Can I wholesale toys from China in small quantities?
Yes. Yiwu is one of the more suitable locations for smaller quantities and mixed orders, especially for stock products.
Where can I find new China toys?
Shantou / Chenghai is one of the best locations for discovering new toys from China because local showrooms frequently display newly launched products from manufacturers.
Is Yiwu or Shantou better for toys?
Choose Yiwu for variety, smaller quantities and mixed orders. Choose Shantou for deeper toy specialization, OEM/ODM and product development.
Can I buy toys directly from a manufacturer in China?
Yes, but whether factory-direct sourcing is suitable depends on your quantity and customization needs. For small mixed orders, wholesale suppliers may be more practical.
Can I consolidate toys from different suppliers?
Yes. Products from different Chinese toy suppliers can be sent to one warehouse, checked, consolidated and shipped together.
What information should I send before requesting a quotation?
Send product photos or specifications, expected quantity, destination country, customization requirements, packaging requirements and target price if available.
Not Sure Where to Wholesale Toys in China?
Send us your product list before you book a sourcing trip or contact dozens of suppliers.
Tell us:
- What toys you need
- Expected quantity
- Marché cible
- Customization requirements
- Target quality
- exigences en matière d'emballage
Our team can help determine whether Yiwu, Shantou or another specialized toy manufacturing cluster is more suitable.
If you plan to visit China, we can help with market and showroom sourcing.
If you do not plan to visit, our team can manage sourcing, supplier comparison, samples, QC, consolidation and shipping remotely.
Salut Tony,
i have a project, wanna to make a figure toys around 10cm, 2 color printed,10000pcs.
how ican i process it?
where can i start?
Th
Hi Pavan,
#1 find a factory who have similar sample
#2 give your picture or artwork to them
#3 they will quota you a unit pirce range, mold fee…
#4 if you check the price range is accpetable, they will charge you mold fee then start process sample.
Hi Pavan
Am Faiz from Chennai – India. As we are in china more than 17 Years and we having own shipping company in China and India to ship the Cargo from china and make door delivery to all over India, whether its small quantity or Average quantity. No need to worry or Tension about the customs clearance in both ports and Duty in Destination port. we will take care of all behalf of you.
If you need to come to china, We will take care you to arrange Visa, Tickets & Hotels. we will source you the products which you need exact one. We will guide you A to Z with satisfy service from our end.
could you contact me 8329234817
Mr. Faiz,
This is Murugan from Chennai… Can I have your contact no. please… or can you pls call / msg me on +91 9500 330 150 (whatsapp no.).
I am planning to start a toy shop
Hi tony
We are toy distributor in indonesia. What is the best solution for us to make oem toy requested from our supplier. Sometimes its really hard for us to find it from alibaba. We hope that we can work together.
Thank you
Wilson
Hi Wildon, for your headache problem, it is quite a normal question for buyers to buy at alibaba.
some sale of alibaba supplier less of service thinking, most they asking high MOQ and final give more rish for buyer.
for OEM, the best way is to find some professional guy who can help you.
they can give you a solution to reach your target fast
hope we can work togather.
my Contact:
Tony Chen
Phone/whatapp:+86-152-6860-9198
Wechat:15268609198
Email: Tony@TonySourcing.com
Hi, I want to start my own business for toy supply in and around Pune, Maharshtra. Please guide on importing it from China and related formalities
Pune City, Maharashtra State, India
Hi Amol,
our company help to import toys From China,
do you have plan to visit China to sample?
or you let us know your buying item and quantity then we arrange sourcing for you.
I wanna start toy whole sale business for agra how many carten i purchage from any shop
normally 3-5 carton box
Dear mr tony,
Im nalin from Sri Lanka.my country best for toys market.I hope will start a toys business import toys item in China.Pls inform and help to me how is the process in this.
Hi Nalin, for more info to fist buying from china.
please search “Tonysourcing” at youtube to get more info. it will help you.
Merci
Pls I want to start a toy shop business ,am in Nigeria pls I need guide on how to go about it
Hi
please send us your email we will send some quotation price list for you reference first.
if the list item ok for you can directly order from it and we will check shipping fee as well for you.
if you need more design to choose, you can use our business trip servicre. detail please check our service page.
Salut,
Je m'appelle Prasad et je viens d'Inde. Veuillez m'envoyer un devis, le cas échéant.
Salut Prasad,
Veuillez consulter cette page pour vérifier la liste des prix.
https://tonysourcing.com/new-toys-buyer/
Merci
J'aime ce site car il contient beaucoup de contenu utile :D.
Bonjour, je suis Olina, de Chine. Nous sommes fournisseur et grossiste de jouets radiocommandés (électriques), tels que des drones et des voitures radiocommandées. ,jouets éducatifs. Nous proposons également des services OEM et ODM. Pourriez-vous nous indiquer la meilleure façon de trouver des clients ? De nombreuses entreprises sont présentes sur les plateformes B2B, mais les résultats ne sont pas toujours à la hauteur. Auriez-vous des suggestions à nous faire ? Au fait, notre entreprise s'appelle Mianyang Shengguan Technology Co., Ltd.
Salut Olina, je ne peux pas te dire quelle est la meilleure solution. Chaque entreprise a sa propre méthode de vente. Si tu n'es qu'un intermédiaire, il vaut mieux te concentrer sur un seul type de jouets, comme les jouets radiocommandés.
Salut Tony, je souhaite lancer un commerce de jouets proposant une grande variété de produits : jouets en plastique, gonflables, électroniques, etc. Je me demandais si le marché de gros de Yiwu serait un bon point de départ ou si tu me recommanderais plutôt Shantou. Je recherche avant tout des prix bas, une bonne qualité et un large choix.
Faites-moi part de votre suggestion à ce sujet.
Merci
Minnie
Salut Minne,
Pourriez-vous envoyer les informations relatives à votre entreprise à Tony@TonySourcing.com afin que nous sachions mieux comment vous aider.
J'apprécie les informations précieuses que vous fournissez dans vos articles.
Je vais ajouter votre blog à mes favoris et le consulter régulièrement. Je suis presque certain que je le ferai.
J'ai appris plein de choses ici ! Bonne chance pour la suite !
Merci, nous continuerons sur cette lancée.
Dans chaque salon, vous pourriez voir les mêmes échantillons et emballages provenant du même fournisseur ou fabricant.
Oui, c'est vrai.
Achetez gratuitement en ligne les adresses de grossistes de jouets à Pune au meilleur prix. Nous proposons un large choix de jouets et jeux à Pune.
Super boutique, merci.
Bonjour Tony, votre article sur les différents marchés du jouet en Chine m'a été très utile. Je souhaite importer des jouets de Chine vers le Nigéria et je souhaiterais que vous m'envoyiez des images de certains jouets ainsi que leurs prix.
Je peux vous envoyer le catalogue pour que vous choisissiez.
Salut Tony,
Nous avons récemment lancé une boutique en ligne (Gitoex - cadeaux et jouets express) à Dubaï, spécialisée dans les jouets et les cadeaux. Auparavant, nous nous déplacions à Shantou pour nous approvisionner en jouets. La situation actuelle nous empêche de voyager et nous recherchons une solution qui nous permette de gérer facilement à la fois les jouets et les cadeaux. Nous avons besoin des deux pour faciliter nos achats. En tant que spécialistes, pourriez-vous nous faire des suggestions ?
Super ! Cet article était vraiment excellent. Merci pour ces précisions.
Bonjour M. Tony
Nous sommes une entreprise spécialisée dans les articles pour bébés et nous souhaiterions importer des jouets ; pourriez-vous nous en fournir ?.
Pas de problème, veuillez envoyer vos besoins d'approvisionnement à notre adresse e-mail : tony@TonySourcing.com
Bonjour M. Tony Chen.
Je suis originaire du Nigéria et je viens de lancer une entreprise d'accessoires pour enfants. Je souhaiterais savoir si vous pouvez m'aider à démarrer une activité de mini-importation de jouets pour enfants, de gadgets éducatifs pour enfants, etc.
Je ne suis pas un homme d'affaires riche, je n'ai pas des millions ni des milliers de dollars pour démarrer, mais je peux me permettre de commencer avec un petit capital et de voir comment il évoluera.
Je vous ajouterai à mes contacts WhatsApp au +2349079482330.
Appel : +2348148297042
Bonjour. Je souhaite lancer mon entreprise au Royaume-Uni. Je vends du personnel. Auriez-vous des fournisseurs en gros à me recommander en Chine ?
Merci d'avance.
Merci Tony pour ce partage !
Salutations
Merci Tony pour ce partage !
Salutations
http://www.thetoystown.com
Salut Toni, pourrais-je savoir où trouver des jouets Mattel, MGA, MOOSETOYS et d'autres marques ? Merci d'avance. Aurais-tu un catalogue pour certains jouets ?.
Salut Tony
Je suis basé au Royaume-Uni et je souhaite importer de nombreux jouets différents de Chine.
Vaut-il mieux venir en Chine, réserver un conteneur et le remplir ?
Est-ce facile à faire ?
Quels services proposez-vous et à quel prix ?
Salut Hasibe,
Vous n'avez pas besoin de venir en Chine, nous vous enverrons un catalogue et une liste de prix pour que vous puissiez choisir en ligne, puis nous organiserons un service d'achat clé en main.
Notre responsable des ventes à Venise vous contactera par e-mail.
son adresse e-mail : Venice@TonySourcing.com
Merci Tony
J'attends avec impatience le courriel qui contiendra des informations plus détaillées.
Cordialement
Hasib
Salut Tony,
Je suis originaire d'Inde et je prévois d'ouvrir une chaîne de magasins de jouets. Pour cela, je souhaite importer des jouets de Chine. Pourriez-vous m'envoyer un devis pour certains jouets à titre indicatif, en incluant les frais de livraison ?
Salut Tony,
Nous avons récemment lancé notre boutique en ligne thetoystown.com à Dubaï, spécialisée dans les jouets et les cadeaux. Auparavant, nous nous déplacions à Shantou pour nous approvisionner en jouets. La situation actuelle nous empêche de voyager et nous recherchons une plateforme qui nous permette de proposer facilement à la fois des jouets et des cadeaux. Nous avons besoin des deux pour faciliter nos achats. En tant que spécialistes, pourriez-vous nous faire des suggestions ?
Merci Sandeep. N'hésitez pas à poser vos questions, j'y répondrai.
ou vous pouvez nous envoyer un courriel à l'adresse suivante : info@TonySourcing.com Nous vérifierons et répondrons.
Génial ! Des arguments pertinents ! Merci d'avoir partagé cet article, le reste du site est également d'excellente qualité. Amusez-vous bien !.
Salut Tony
Je vis en Afrique du Sud et je dirige une entreprise du secteur éducatif. J'aimerais étendre ma marque à la fourniture de jouets éducatifs pour les enfants de 2 à 14 ans, idéalement. Je n'ai jamais importé de produits et je souhaiterais savoir par où commencer.
Merci pour votre aide
Karma
Salut Karma,
Merci pour votre commentaire. Concernant la procédure d'importation, vous trouverez plus d'informations dans un autre article de notre site web. N'hésitez pas à me contacter si vous avez besoin d'aide.
La lecture de votre article m'a beaucoup aidé et je suis d'accord avec vous.
Voilà un excellent conseil, surtout pour les nouveaux venus dans la blogosphère. Une information simple mais très précise… Merci pour ce partage. Un article à lire absolument !