Types of Baby Toys: A Guide for Importers and Wholesalers

Feeling worried about what types of baby toys to sell in the market? If you’re a wholesaler or brand owner, this article on choosing baby toy categories will be helpful! Tony Sourcing will recommend toys through different dimensions, helping you expand your market and product line!

#1 By Age 

1.1 1-6 months baby toys

This stage matches the highest safety requirements for baby toys. When planning, compliance and risk control should be put first. Products in this stage typically have mainly minimalist structures, avoiding complex assemblies or multifunctional designs, and demand higher standards for material stability and manufacturing consistency.

1.2 6-12 month baby toys

At this stage, babies’ movement skills distinctly improve, so you should appropriately increase structural complexity and operational levels in your design planning. Compared to the 0-6 month period, products for this age group place greater emphasis on interactive feedback and use of persistence, while maintaining straightforward design and suitability for mass production.

1.3 1-2 years baby toys

Compared to the 6–12 month stage, select toys that can support more frequent use and greater physical strength. You also need to focus on durability, connection point strength, and the overall size and weight of the product to ensure the toy is suitable for more active babies. 

Additionally, you should design SKU gradients based on varying levels of complexity and usage scenarios, enabling the product to meet basic needs while also offering an advanced experience.

#2 By Function

2.1 Sensory baby toys

Baby toys are primarily classified by sensory properties, including types related to hearing, sight, and touch. For instance, the rattle structure is well-established and has a stable voice output; colored balls emphasize color differentiation as their major design characteristic; soft plastic toys stand out in terms of material and surface feel as central selling points. 

From a purchase perspective, it is not advisable to place large single-item orders for any one style. Each product line should adopt a strategy that combines long-term supply items with new releases through minor adjustments in color or shape to enhance overall product diversity.

2.2 Early Childhood Education Baby Toys

Early education toys primarily include musical learning toys, letter and number toys, educational flashcards, and shape-matching toys. These products’ functional points are clearly defined and have low explanation and communication costs. 

These widely recognized market functions are suitable for direct use on specific product description pages, helping to clarify product positioning and serving as a stable main category for planning.

2.3 Movement Toys

Common types of action training toys include push cart toys, ball-throwing toys, balance toys, and crawling cushions. 

These toys have relatively complex functions but stable functional structures; they are larger in size, making them suitable for mid-range SKUs. They are convenient for stock planning and ensure long-term supply.

2.4 sleep soother for baby

Soothing Bedtime Companion toys primarily include musical soothing toys, nightlight toys, and cloth comfort towels or pillows. 

These products are lightweight with ripe designs, enabling long-term supply and stable product lines. Series diversity can be enhanced through hanging up bedding, cloth toys, or soft sensory accessories, making them ideal for bedtime and nighttime use.

#3 By Material 

3.1 Plastic Baby Toys

Common types of plastic toys include layer toys, colored balls, push-pull toys, and ball-throwing toys. They are typically made from food-grade or eco-friendly plastics, such as ABS and PP, which resist impact. Their molds offer high commonality. 

When purchasing wholesale, you should focus on color stability, edge finishing, and sound-producing systems to ensure supply chain reliability.

3.2 Silicone Baby Toys

You can consider common silicone toys such as teething toys, soft animal toys, and squeeze/stretch toys. They are made of food-grade silicone, which is safe, supple, flexible, and highly durable. 

When you purchase, pay attention to the material and environmental certifications, ensure that the craftsmanship is consistent, and ensure the surface is smooth and wear-resistant to maintain a reliable supply chain.

3.3 Wooden Baby Toys

Common wooden toys include push carts and bead-pulling toys, made from natural wood or eco-friendly coatings. Their large components are suitable for grasping and promoting; they offer moderate thickness and a pleasant quality. When purchasing wholesale, ensure component sizes are safe.

FAQ:

1. What should be considered regarding the transportation and storage of toys made from different materials?

Plastic toys are easy to stack but resistant to impact and prone to scratches. Wooden toys are heavier, so ensure they are stacked stably to prevent tipping. Cloth and silicone toys are prone to moisture, so store them in a dry and cool area. 

You should arrange storage and transportation methods based on the characteristics of each material.

2. What baby toys are suitable for both promotional models and basic models?

The most effective products for driving traffic are basic toys that are inexpensive, structurally mature, and have high repurchase rates. You can make minor adjustments to their colors or designs while providing supporting mid-to-high-end SKUs. 

3. What safety certifications and environmental standards should be considered?

You should verify whether the products comply with common safety standards such as EN71, ASTM, and food-grade material certifications. 

Additionally, request suppliers to provide relevant test reports to ensure the infant toys meet long-term wholesale sales requirements.

Conclusion

Choosing the right baby toys can greatly benefit your business. We hope you can find your market niche among the different categories of baby toys mentioned above. If you need supplies for various types of baby toys, feel free to contact us. TonySourcing directly sources products from Chinese baby toy manufacturers and offers one-stop sourcing services.