2017 19th,Oct.
Tony Chen buy a ticket from Yiwu to Shanghai to visit this 2017 Shanghai China Toys Fair.
this fair including:
- China Licensing EXPO
- China Kids EXPO
- China Toy EXPO
- China Preschool EXPO
it have 180,000 Square meter showroom,2,023 exhibitor,3,616 brand.
below i found 4 point in this 2017 China Toys Fair in Shanghai.
1.innovation
This time I saw quite a lot of new toys which i never see before.
more and more China Supplier notice the innovation of toys developing it is most important part.
for example,
this electrical building block it is quite catch customer‘s eye,the old Generation can only built into different mold,
this new Generation on only play in that way ,inside the toys package have mini electrical machinery to set up ,more fun for the kids!
More “Science toys”found this time,
this kind of handwork (DIY)toys it is more and more popular in retail market,
for the audiences(now the kids) ask for audiences toys.
2.Branding
before,More enterprise provide OEM for the toys,
now,more supplier have their own design team and develop apartment,they Brand their own design now
3.interaction
No Only buyer/visitors attend this fair,
the audiences (kids who like toys) can play and tested the toys by themselves.
More than 1000+ exhibitor have interaction area for it.
this will no only make promotion ,but also they can get market action for the new develop item and then improvement.
4.Gloal trend in China 2018 toys Market
In China now it is quite popular in live platform,
2017 China Toys Fair “Live” to every buyer,
what it is new and will be hot sale in 2018 China Market.
I am Tony Chen,Founder of TonySourcing.com,we keep update of toys case study and help you to buy toys From China.
if you want to get FREE 2017 Toys Fair Catalog,please click this link to sign up to get: https://tonysourcing.com/toys-catalog/
Below it is more picture I take.
