4 things New in Shanghai(China) Toys Fair

2017 19th,Oct.

Tony Chen buy a ticket from Yiwu to Shanghai to visit this 2017 Shanghai China Toys Fair.

this fair including:

  • China Licensing EXPO
  • China Kids EXPO
  • China Toy EXPO
  • China Preschool EXPO

it have 180,000 Square meter showroom,2,023 exhibitor,3,616 brand.


below i found 4 point in this 2017 China Toys Fair in Shanghai.




This time I saw quite a lot of new toys which i never see before.

more and more China Supplier notice the innovation of toys developing it is most important part.

for example,


this electrical building block it is quite catch customer‘s eye,the old Generation can only built into different mold,

this new Generation on only play in that way ,inside the toys package have mini electrical machinery to set up ,more fun for the kids!




More “Science toys”found this time,

this kind of handwork (DIY)toys it is more and more popular in retail market,

for the audiences(now the kids) ask for audiences toys.



before,More enterprise provide OEM for the toys,

now,more supplier have their own design team and develop apartment,they Brand their own design now

branding toys Tonybranding toys



tonysourcing toys fairtoys-fair2017

No Only buyer/visitors attend this fair,

the audiences (kids who like toys) can play and tested the toys by themselves.

More than 1000+ exhibitor have interaction area for it.

this will no only  make promotion ,but also they can get market action for the new develop item and then improvement.


4.Gloal trend in China 2018 toys Market

global trends toys

2018toys trendtoys trend china

In China now it is quite popular in live platform,

2017 China Toys Fair “Live” to every buyer,

what it is new and will be hot sale in 2018 China Market.


I am Tony Chen,Founder of TonySourcing.com,we keep update of toys case study and help you to buy toys From China.

if you want to get FREE 2017 Toys Fair Catalog,please click this link to sign up to get: https://tonysourcing.com/toys-catalog/

Below it is more picture I take.

Toy fairtoys fair 2017toys fair chiantoys fair shanghaitoys fair


Tony Chen

Tony Chen, the founder of TonySourcing.com & TonyPromos.com He is Professional merchandiser in China since 2011, Now he have quote a lot of Professional knowledge for all kind of Toys and Promos item.

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