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Top 7 Action Figure Manufacturers in China for Custom Toys & Collectibles

1. Dongguan Wis Crafts Co. 

Location: Dongguan, Guangdong
Specialty: High-precision articulation, soft vinyl/polyurethane figures
MOQ: 500–1,000 units (negotiable for complex designs)
Certifications: EN 71 (EU), ASTM F963 (US)
Case Study: Partnered with COME4ARTS to produce 18,000+ 15–20 cm 潮玩人偶，featuring adjustable joints and premium paintwork. Their breakthrough in reducing production costs allowed retail prices to drop from $100+ to $299/unit, driving mass-market adoption.

 

Why Choose Them:

 

  • In-house engineering team for joint mechanism R&D (e.g., 30+ poseable joints)
  • Fast prototyping (7–10 days) for intricate designs like armor or dynamic poses
  • Eco-friendly materials (non-toxic PVC) for children’s toys
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2. Dongguan Dafeng Technology 

Location: Dongguan, Guangdong
Specialty: Resin, PVC, and alloy figures for IP collaborations
MOQ: 500 units (3D-printed prototypes available)
Certifications: ISO 9001, BSCI, Disney FAMA
Case Study: Produced 1,000 Marvel Avengers 1:6 scale figures with die-cast metal parts and interchangeable hands. Their 3D modeling team optimized a Thor’s hammer design to reduce material waste by 20%.

 

Key :

 

  • Full-service production: 3D design → mold making → assembly
  • Works with major IPs (Disney, Ubisoft, NECA)
  • Offers “sample-to-mass” support, including QC checks for paint consistency

3. Shenzhen Long Soul Doll 

Location: Shenzhen, Guangdong
Specialty: BJD (Ball Jointed Dolls), 1/6 scale collectibles
MOQ: 200 units (customizable facial expressions)
Certifications: ST 2016 (Japan), CE
Case Study: Collaborated with Yin Yang Master (阴阳师) to create 500 limited-edition dolls with hand-painted tattoos and magnetic accessories. Their proprietary joint system ensures 90°+ movement in shoulders and hips.

 

Unique Selling Points:

 

  • Original Chinese-style designs (e.g., mythical creatures)
  • Customization options: eye color, hairstyle, clothing
  • In-house painting studio for intricate details
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4. Yiwu Heiniu Toys 

Location: Yiwu, Zhejiang
Specialty: EVA foam figures, promotional toys
MOQ: 1,000 units (as low as 500 for simple shapes)
Certifications: REACH, CPSC
Case Study: Produced 5,000 Frozen snowflake-shaped EVA figures for a US retailer’s holiday campaign. Their automated cutting machines achieved 98% accuracy in shape replication.

 

Why They Stand Out:

 

  • Cost-effective for bulk orders (starting at $1.5/unit)
  • Quick turnaround (15–20 days for standard designs)
  • Wide range of colors and soft-touch finishes

5. Yiwu Kehui Toys 

Location: Yiwu, Zhejiang
Specialty: Soft vinyl figures, squeeze toys
MOQ: 1,000 units (OEM/ODM available)
Certifications: CE, ASTM F963
Case Study: Developed 3,000 glow-in-the-dark Fortnite pickaxe figures for a UK gaming convention. Their UV-reactive paint technology enhanced product appeal without compromising safety.

 

Key Features:

 

  • Interactive elements (squeakers, lights)
  • Child-safe materials (BPA-free vinyl)
  • Private label packaging services
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6. Shenzhen Huamei Animation 

Location: Shenzhen, Guangdong
Specialty: High-detail resin figures, game/film replicas
MOQ: 300 units (1:4–1:12 scales)
Certifications: ISO 9001, UL
Case Study: Produced 200 World of Warcraft Lich King statues with hand-cast resin and LED eyes. Their partnership with Blizzard ensured 100% accuracy in armor textures and weapon designs.

 

Strengths:

 

  • Expertise in recreating complex armor and props
  • Airbrush painting for realistic weathering effects
  • Limited-edition production for collectors

7. Suzhou Jiafei Cartoon 

Location: Suzhou, Jiangsu
Specialty: Large-scale mascot costumes, walking figures
MOQ: 50 units (customizable height: 1.5–2.5 meters)
Certifications: CE, EN 14960
Case Study: Created 50 Hello Kitty parade costumes for a Shanghai theme park. Their reinforced foam structures with breathable mesh linings ensured performers’ comfort during 8-hour shifts.

 

Why Choose Them:

 

  • Heavy-duty materials for outdoor use
  • Customizable features: LED eyes, sound modules
  • Quick-release mechanisms for easy maintenance

3 Critical Factors to Evaluate Manufacturers

  1. Material Expertise:
    • Resin: For high-detail collectibles (e.g., Hot Toys)
    • Vinyl: Durable for children’s toys (e.g., Yiwu Kehui)
    • Alloy: For premium, weighty figures (e.g., Dongguan Dafeng)
  2. Compliance:
    • EU: REACH (chemicals), EN 71 (safety)
    • US: CPSC (lead-free), ASTM F963
    • Japan: ST 2016 (toys)
  3. Negotiation Strategies:
    • MOQ Flexibility: Combine designs (e.g., 300 plush + 200 resin) to meet minimums
    • Deposit Terms: Offer 30–50% upfront for smaller batches
    • Long-Term Contracts: Secure discounts with 3–5 repeat orders
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Ready to Source Your Action Figures?

China’s action figure manufacturers offer unmatched value for quality, customization, and scalability. Whether you’re targeting collectors, children’s toys, or promotional products, these factories provide the expertise to bring your vision to life.

 

At TonySourcing, we specialize in connecting buyers with verified factories across China. Request a free supplier list or contact us to discuss your project—we handle everything from design to compliance and logistics.

 

Need help with IP licensing or certification? Our team has deep experience in navigating global toy regulations. Start your inquiry today!

Tony Chen

Tony Chen, the founder of TonySourcing.com & TonyPromos.com He is Professional merchandiser in China since 2011, Now he have quote a lot of Professional knowledge for all kind of Toys and Promos item.

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