What is POP Mart? POP Mart is a famous Chinese toy brand. They are known for their “blind box” toys. These toys are designed by artists, and each series has many different characters. When you buy a blind box, you don’t know which toy you will get until you open it. This surprise makes POP Mart toys very exciting and fun.
The Beginning of POP Mart
POP Mart started in 2010. They focused on creating and selling blind box toys. These toys are special because you can’t see which one you are buying until you open the box. Each series is designed by different artists, making the toys unique and collectible. This element of surprise makes collecting these toys a thrilling experience.
Why is POP Mart Popular?
POP Mart is not just about selling toys; it’s about creating a fun and trendy culture. They mix art, fashion, and trends, making their toys modern and cool. Here are some reasons why POP Mart is so popular:
Unique Designs: POP Mart toys are often designed by famous artists. Each series has a special style and story, making the toys more than just playthings—they are pieces of art.
Element of Surprise: The blind box concept means you never know which toy you will get until you open the box. This adds a fun element of surprise and makes collecting exciting.
Cultural Phenomenon: POP Mart has become a cultural icon. They create toys that reflect current trends and fashion, making them appealing to a wide audience.
Community: POP Mart has built a large and active community of fans. People love to share their collections and trade toys with each other.
POP Mart’s Success
POP Mart is the biggest and fastest-growing trendy toy company in China. Their success can be seen in their impressive growth:
Revenue Growth: From 2017 to 2019, their revenue grew from 158 million yuan to 1.683 billion yuan. This shows how popular their toys have become in a short time.
Expansion: POP Mart started with a small shop in a mall and now has 114 stores and 825 vending machines in 57 cities across China. They also sell their toys in other countries like Korea, Japan, Singapore, and the USA.
High Profit Margins: POP Mart has high profit margins, showing their strong business performance. Their own IP toys have a gross profit margin of 73.4%, exclusive IPs have 70.3%, and non-exclusive IPs have 67.9%.
How Did POP Mart Grow?
POP Mart operates like an internet company, focusing on two main things: integrating the supply chain and building private traffic. Here’s how they achieved their rapid growth:
Building a Fan Base: POP Mart created their own social app called “Paqu” to connect with fans and keep them engaged. This helps them build a loyal community.
Managing IPs: POP Mart’s main business model is selling blind box toys and managing popular IPs (intellectual properties). They work with top designers to create unique and desirable toys.
Controlling Sales Channels: POP Mart controls their sales channels, including stores, vending machines, and online platforms. This helps them reach a wide audience and maintain strong sales.
Conclusion
POP Mart is more than just a toy brand. It represents a fun and trendy culture. Their success shows that combining creativity and innovation can create a big impact. Whether you are a toy collector or just love surprises, POP Mart offers a world full of fun and excitement. With unique designs, an element of surprise, and a strong community, POP Mart has become a leader in the trendy toy market.
