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2023 Toy Trends: What’s Hot in the Toy World

The toy industry is always changing, and 2023 is no different! Let’s take a look at seven big trends that are shaping the toy world this year and how they affect kids and parents.

#1 More Movie and TV Toys:

  • Movies are back in the theaters, and that’s great news for toy lovers!
  • Toys based on movie characters are super popular, and they’re making a big comeback.
  • Disney+ is leading the way with shows like “Soul” and “Raya and the Last Dragon,” and they’ve got cool toys to go with them.


#2 Classic Toys are Cool Again:

  • Remember those toys your parents played with? Well, they’re making a comeback!
  • Tonka trucks and Care Bears are selling like hotcakes, and it’s not just kids buying them.
  • Fisher-Price is bringing back toys from the ’80s and ’90s, and parents love sharing them with their kids.


#3 Green Toys for a Green Planet:

  • People are more eco-conscious, and that includes parents buying toys.
  • Most toys are made of plastic, and a lot of it ends up as waste.
  • Companies like Mattel and Hasbro are using recycled and eco-friendly materials, which is great for the planet.


#4 Toy Subscription Services are a Hit:

  • Did you know Americans spend a lot on toys? Well, toy subscription services are a smart way to save money.
  • Parents can rent toys instead of buying them, and it’s catching on fast.
  • Services like “Whirli” and “KiwiCo” are making it easy and fun.


#5 Unboxing Fever:

  • Have you seen those videos where kids open surprise toys? They’re a huge hit!
  • Toy companies are making packages super exciting, and kids love the surprise.
  • L.O.L. Surprise! dolls and The Animal are some of the coolest unboxing toys out there.


#6 Tech Toys Get Smarter:

  • Toys are getting smarter with cool tech stuff.
  • You can program robots, play educational games, and even do science experiments with some toys.
  • It’s learning and fun combined!


#7 Educational Toys are In:

  • With more parents working from home, they want toys that also teach.
  • The educational toy market is growing fast, and it’s worth billions.
  • Brands like Thames & Kosmos and KiwiCo are making learning fun.


So, there you have it – the toy world is changing fast in 2023! From movie toys to eco-friendly options, there’s something for everyone. Whether you love unboxing surprises or want to learn while playing, the toy industry is full of exciting trends that make playtime awesome!

Tony Chen

Tony Chen, the founder of & He is Professional merchandiser in China since 2011, Now he have quote a lot of Professional knowledge for all kind of Toys and Promos item.

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