Made In China Toys – Read Before Import Toys From China
Thinking about importing toys made in China?
Before placing an order, most overseas buyers have the same questions:
Are toys made in China safe and reliable?
Is it really cheaper to buy from China?
Should I buy from factories, wholesale markets, or online platforms?
What certificates do I need for the US or EU market?
This guide is written for toy wholesalers, retailers, Amazon sellers, and brands who want to import toys from China with clear understanding, controlled risk, and realistic expectations.
I’m Tony, founder of TonySourcing. For more than 10 years, we have helped overseas buyers source, inspect, and export toys from China. This article shares practical experience, not theory.
Why Over 70% of the World’s Toys Are Made in China
China is the world’s largest toy manufacturing and exporting country. More than 70% of global toys are produced in China. This is not only because of low labor cost, but because China has a complete toy manufacturing system.
From raw materials and molds to packaging, testing, and logistics, all supporting industries are mature and easy to access. This allows factories to develop new toy models every year and respond quickly to market trends.
China’s Toy Manufacturing Ecosystem Explained
China has millions of toy-related factories, including plastic toys, plush toys, wooden toys, and electronic toys. Each factory usually focuses on a specific product type or market.
Most toy factories work together with:
Material suppliers
Mold factories
Design studios
Packaging suppliers
Testing laboratories
This system allows buyers to choose different quality levels, prices, and customization options.
Quality Levels of Made in China Toys
Not all toys made in China are the same quality.
Quality mainly depends on:
Target market (US, EU, Middle East, developing countries)
Materials used
Safety standards and testing
Packaging and finishing
For example, toys for the US and EU usually require better materials and strict testing, while toys for other markets may focus more on price.
The key point is: China can produce both low-cost toys and high-quality toys. The buyer decides the level.
#2 Who Should Import Toys from China (And Who Shouldn’t)
Ideal Buyers for Made in China Toys
Importing toys from China is suitable if you:
Buy at least 500–1,000 pcs per item
Sell through Amazon, retail stores, wholesalers, or distributors
Need OEM, ODM, or private label toys
Can accept production and shipping lead time
When Importing from China Is NOT Recommended
China may not be a good choice if you:
Need very small quantities (50–100 pcs)
Require delivery within 7–10 days
Do not want to deal with testing or compliance
Have no experience with international trade
Understanding this early can save you time and money.
#3 How to Start Importing Toys from China: Step by Step
Define Your Toy Category and Buyer Positioning
Before contacting suppliers, you should clearly know:
What type of toys you want
Who your final customers are
Your target price range
Your quality expectation
Without clear positioning, buyers often get lost among thousands of toy options.
Choose the Right Sales Channel
Different sales channels require different toy standards:
Amazon sellers focus on compliance and packaging
Retail stores focus on appearance and shelf display
Wholesalers focus on price and stable supply
Your sales channel decides your toys sourcing way.
Do Basic Market Research
Check competitors, similar products, and market prices before sourcing. This helps you avoid buying the wrong product or paying an unreasonable price.
#4 What Types of Toys Are Manufactured in China?
Plastic Toys Manufacturers in China
Plastic toys are the largest category, including RC toys, building blocks, dolls, educational toys, and outdoor toys. China offers countless styles and price levels in this category.
Plush Toys Manufacturing Clusters
China has more than 20,000 plush toy factories, mainly located in Yangzhou, Guangzhou, Qingdao, and surrounding areas. Plush toys are very popular for retail and promotional use.
Wooden Toys and Eco-Friendly Production
Wooden toy factories are fewer and mainly concentrated in Yunhe, Zhejiang. These toys are popular in Europe and focus on education and sustainability.
OEM and Custom Toy Manufacturing
Most Chinese factories support:
Logo printing
Custom packaging
New mold development
OEM / ODM projects
#5 How to Find Reliable Toy Manufacturers in China
Toy Trade Shows and Exhibitions
Major toy fairs allow buyers to see products directly and meet factories face to face. Large exhibitions often have higher MOQ requirements but show the latest products.
Online B2B Platforms
Platforms like Alibaba and DHgate allow buyers to compare many suppliers quickly. They are useful for price reference and small trial orders, but supplier screening is important.
Working with a Toy Sourcing Company
A sourcing company helps buyers:
Find suitable factories
Compare prices and quality
Manage orders and inspections
Reduce communication and risk
This is a popular option for first-time and mid-size buyers.
Using LinkedIn and Google
Some professional toy factories actively use LinkedIn and Google. Searching with clear keywords can help you find suppliers with better international experience.
#6 China Toy Wholesale Markets vs Toy Factories
Yiwu Toy Wholesale Market
Yiwu is China’s largest toy distribution center. It offers:
Very low MOQ
Fast product updates
Competitive prices
It is ideal for buyers who want to test the market.
Shantou Toy Manufacturing Hub
Shantou (Chenghai) is the heart of China’s plastic toy industry. Factories here focus on design, packaging, and large-scale production.
Market vs Factory: Which Is Better?
Wholesale markets: flexible, low MOQ
Factories: better price for large orders, customization
The best choice depends on your order quantity and business stage.
#7 Is It Cheaper to Buy Toys Directly from Factories?
Buying directly from factories can be cheaper, but only if your quantity meets their MOQ.
For small orders, factories usually redirect buyers to wholesale markets or trading partners. For large orders, factory direct sourcing offers better price and customization.
#8 How to Choose the Right China Toy Supplier
Check Product Quality and Samples
Photos are not enough. Always request samples to check material, function, and finishing.
Review Packaging and Design
Good packaging helps sales and brand image. Different suppliers target different markets, so compare carefully.
Evaluate Price Reasonably
Avoid prices that are much lower than market average. Very cheap prices often mean quality or compliance risk.
Communication and Service
Good communication, fast response, and product knowledge are very important, especially for long-term cooperation.
#9 Toy Safety Certifications Required for Importing
EU Market: EN71 and CE
Most toys sold in Europe require EN71 testing and CE marking.
US Market: CPC and ASTM
Toys sold in the US require CPC certification, which must include the buyer’s company information.
Common Certification Mistakes
Using expired reports
Certificate not matching final product
Missing buyer information on CPC
#10 Where is China's toy wholesale market ？
The following topic is the Chinese wholesale toy market (China Sourcing place). The market is a hub of activity. In this wholesale market, many factories will display samples. Service personnel will greet you in the market and respond to your inquiry information. Ordering through the toy wholesale market is the simplest and most direct way to locate your own products and place an order directly with the factory.
Before I shared an article 《Top 8 Toys Wholesale Markets in China》
In this article from 2017, I compiled and introduced the eight major wholesale markets in China. You can take a look if you’re interested. Many buyers have expressed interest in and forwarded this article.
To be honest, you only need to pay attention to two major wholesale toy markets among so many. The first is the Yiwu toy market, and the second is the Shantou toy exhibition hall, where you can find products displayed in other markets.
Let’s start with the Yiwu toy market. “This is a magical place,” many customers said after visiting the Yiwu toy market after using our Yiwu agency service. Yiwu has over 4,000 toy merchants, and each merchant’s store has samples from tens of thousands of Chinese toy manufacturers. Furthermore, the Yiwu store’s product update speed is very fast. The products that were sold overseas last week have been replaced by newer products in a week. And the price is very good; there is no brand premium, so you basically get the factory’s lowest cost. What I like best about Yiwu is that many suppliers accept orders of one item per case, which is ideal for customers who are purchasing new products and want to test market sales.
This, I believe, is why many buyers prefer the China Toys wholesale market: there are new styles, good prices, and low MOQ.
Do you want to know about the Yiwu toy market? I personally took a video, and I believe it will help you understand Yiwu better.
The Shantou toy market, in fact, the Shantou toy exhibition hall, is another important toy market.
I also created a blog specifically to introduce Shantou Toys. 《Before Purchasing Shantou Toys, First Check This 9 Top Toys Showroom Market》
I’d like to introduce you to the city of Shantou. This is the heart of China’s toy industry, and it produces 80% of all plastic toys. The famous toy companies Hasbro and Mattel supply the toy processing factories in Shantou. There are over 5000 different toy factories here in total.
In contrast to the Yiwu market, the Shantou toy exhibition hall is distinguished by a wide range of product quality and packaging. Because the factories in these showrooms pay close attention to product design and packaging, you can find 10+ different styles of product design and packaging if you search for the same type of product. It’s difficult to imagine, but if you look at the image below, you might understand.
Can’t wait to check out the Shantou showroom? Okay, now watch the video.
Our company’s mission is to assist overseas customers in purchasing the products they desire from these markets and to provide a one-stop service for export. If you need to contact us, please use the button below.
FAQ About made in China
Q1: Top Chinese Toy Manufacturers and Brands
China has many professional toy companies across different categories, including RC toys, wooden toys, plush toys, educational toys, and building blocks. Choosing the right manufacturer depends on your product type and target market.
Q2: What is the Risks When Importing Toys from China
Fake or incomplete test reports
Quality difference between samples and bulk order
Packaging changes affecting compliance
Customs clearance issues
These risks can be controlled with proper supplier screening and inspection.
Q3: Do I Need China Toy Sourcing Partner
Importing toys is not only about price. It involves quality control, compliance, communication, and risk management.
Many buyers choose to work with a sourcing partner to:
Verify factory background and production capability
Confirm certificates match the final product and packaging
Control quality consistency between samples and bulk orders
Reduce communication gaps and response delays
A professional sourcing partner acts as your local team in China.
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